People

jeffrey-grayson

Jeffrey Grayson

SVP Digital Platforms - Alterra Mountain Company


Jeff Grayson is an innovation oriented CIO with a record of transforming technology for high growth companies. Jeff joined Intrawest (NYSE: SNOW) in 2013 and plays a leadership role in defining and executing the company’s digital strategy. Prior to joining Intrawest Jeff was the CIO of NY-based Equinox Holdings (Equinox, Soul Cycle, Blink Fitness) where he ran technology during a 10 year period of 800% company growth and integrated technology into Equinox's business model and brand. His accomplishments include: winning the Gartner Gold Award for CRM; running product management for Equinox’s MYEQ mobile fitness platform; being recognized as one of Colorado’s top CIO’s; and migrating a large enterprise to Google. Earlier in his career, Jeff was the CTO of Referral Networks, a cloud HR systems provider and the CTO of digital music company RipDigital. Prior to that he was a Java developer at the Kleiner Perkins-backed, digital consulting company Viant. Prior to that, Jeff was a Commodities Trader for ConAgra and a Paralegal at Wall Street law firm Wachtell, Lipton. Jeff holds a BA in International Relations from the University of Pennsylvania and a joint MS degree from NYU's Stern School of Business and NYU's Courant Institute of Mathematics. He is a member of the Board of Directors of Inntopia and of the Board of Directors of nonprofit Coro New York Leadership. He speaks Spanish and is a surfer, triathlete and snowboarder.