Parthiv Sheth is Senior Director, Marketing Technology & Operations at Adobe. In this role, he leads the planning, implementation & delivery of best in class capabilities to enable worldwide marketing. He started his career at KPMG where he consulted and delivered business technology solutions to Fortune 500 clients. Prior to joining Adobe in 2014, Parthiv served as Director in marketing at Hyatt Hotels Corp where he led the efforts to build and improve customer data & analytics capabilities. In a prior role at Hyatt, as a Director in IT, he drove IT strategy, key initiatives and operations for corporate functions. Parthiv holds a Master’s degree in computer science from the University of Illinois and MBA from the Kellogg School of Management at Northwestern University.