People

Danielle Schmelkin

Danielle Schmelkin

CIO - Madewell/Jcrew


Danielle Schmelkin is Chief Information Officer for Madewell, a premium denim brand for women and men. Prior to Madewell, Danielle was the Head of IT for Coach, part of the Tapestry family of global brands. She previously held leadership positions at Barnes & Noble, Campbell Soup Company, and Pepperidge Farm with additional experience at PepsiCo. Danielle started her career at Andersen Consulting focusing on statistics, Business Intelligence and Data Management, and overall IT enablement. She holds her B.S. in Statistics and Biometry from Cornell University.

As a leader in her field, Danielle has focused on Digital Transformation and has led Systems, Operating Model and Culture transformations focusing on acquisitions and divestitures.

Danielle is a member of the Society for Information Management and also serves on the board of URJ Eisner and Crane Lake Camps.

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