David Judd has 30 years’ experience in enterprise solutions for manufacturing and service companies. As a solution architect for Oracle and QAD he has worked with most of the Fortune 500 in his career. His PhD dissertation examined the formation of online communities in knowledge-based organizations. His research in blockchain explores building trusted relationships in a virtual community to facilitate secure transactions and information sharing in a buying and selling arrangement. In his role at Inxeption, he consults on areas of digital transformation in industrial manufacturing to build product-focused organizations.