People

Cindy Gordon

Dr. Cindy Gordon

Founder and CEO - SalesChoice


Cindy Gordon is the Founder and CEO of SalesChoice, an AI SaaS Predictive and Prescriptive Guiding Selling Company. She is an expert in SaaS, (Software as a Service), AI (Artificial Intelligence), Business Innovation, Digital Convergence, Customer Relationship Management(CRM), eCommerce Marketplace(s), and Sales and Marketing operations.

She has held senior leadership and partnership roles in global B2B Enterprises, including: Accenture, Xerox, Nortel Networks, and Citicorp. At Accenture, Cindy was a Practice Partner for the North Eastern Market for the High Tech Industry for the Strategic Change Transformation Practice, with oversight of over 2000 consultants. At Xerox, Cindy was a Senior Director and General Manager (GM) running a P&L for the Xerox Canadian Outsourcing and Professional Services Business Unit, with over 300 employees, at Nortel Networks, Cindy was responsible for Global IT Strategy and Architecture, and at Citicorp, Cindy was an Assistant Vice President responsible for IT Canadian Customer Service Operations, including end user computing, call center ops, and IT banking security and compliance audit. In addition, Cindy has been active in the financial community in roles as a: Founder, Venture Capitalist, and active Angel. She is currently supporting SaaS companies like: Corent Technology, LyfeUp, and TouchTown TV (recently acquired by Uniquest). Cindy is also the Founder of Helix Commerce International Inc., a strategy innovation firm which services global B2B clients in diverse industry sectors: Financial Services (Banking and Insurance) Communications and High Tech, and Global Media and Entertainment.

Internationally, she is recognized for her innovation thought leadership in: SaaS, Collaboration, AI,  Technology Emergence, with over 13 books in the market. She is the 2018 recipient for Disruptive AI Innovation, and the 2018 Best Managed Solutions in Sales Management. She is also the 2017 recipient winner for both the National and Regional Innovation Awards from Startup-Canada and BDC (Business Development Bank of Canada). She is the 2017 recipient of the CATA (Canadian Advanced Technology Association) & EY (Ernst and Young) Sara Kirke Award for Outstanding CEO: Innovation & Community Leadership, and also an award recipient for the most Creative CEO Award from Insights Success. She is also a recipient of the Canadian Governor General Award for Innovation and Community Leadership. She is currently working on her 14th book: The AI SPLIT: The Perfect World, or The Perfect Storm to be released in Q1, 2020.

With her Not for Profit (NFP) community leadership, Cindy has an impressive community track record, including current roles as: Board Director to Forbes Business School and Technology, Co-Founder, and Chair of the AI Directory Hub, Board Director, CATA (National Media Spokesperson for Innovation, AI, and STEM), and Board Director, RSI (Rethink Sustainability Initiative). Former NFP roles include: Founding Chair: Invest CrowdFund  Canada (ICC), where she led an advocacy CATA lobbying and educational network, of over 200 volunteers to advocate new security laws to enable equity crowd-funding to legally enter the Canadian market(s). She has also held prior NFP roles as the: National Chair, Women in Technology (CANWIT, CATA), and is a Founding Member of the Toronto Maple Leaf Angels. She has also been a Former Board Director for The Nightwood Theatre, and The Bluma Appel St. Lawrence Theatre. She has also been active in local community fund raising for the United Way and The Canadian Cancer Association.

Cindy’s passion is the constant pursuit of resilient and sustaining innovation, using modernized approaches, and shaping differentiated experiences to make our world a more remarkable place. On the personal front, Cindy is married, has two children, and she loves: family time, global travelling, writing, cooking international foods, scuba diving, squash, swimming, and hiking.