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heidi-ha

Heidi Ha

SVP, Corporate Finance and Operations - E*TRADE


Heidi Ha brings over 20 years of experience in advising senior management and boards on improving top and bottom line business performance. Heidi's work encompasses both developing and executing performance improvement strategies for corporations across Europe, North America, and Asia. Heidi has also worked with Chairmen and Boards of Directors on evaluating and improving board performance, with a focus on achieving sustainable bottom-line results and increasing corporate valuation.

Heidi has led major transformation programs in various industries including: identified practical ways to implement earnings improvement and sustainable business model for a financial services companies, worked on capital improvement programs; and assessed restructuring program of financial services firms and telecommunication providers.

Heidi has held management and executive positions with Capital One Financial Corporation, Intelsat, LCC International, and Teligent. She led engagements in pre- and post-merger integration, privatization, infrastructure and capacity build-out and outsourcing. Heidi has worked across a broad range of industries, including financial services, technology, telecommunications, utilities, and retail and media. She has undertaken a series of merger integration, and also acquisitions for large businesses.

Currently Heidi works for E*TRADE as Senior Vice President, Corporate Finance and Operations. She oversees strategic sourcing & procurement, critical infrastructure, data centers, security, corporate facility and financial planning and analysis.

Heidi received her MA/BA in Electrical and Electronics Engineering from the University of Cambridge, UK and her MBA from Darden Graduate School of Business Administration (UVA).

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