linkedin-newsletterLinkedIn released its annual list of top companies today where professionals most want to work and the big news is that Amazon has replaced Alphabet as the best place to work. In some ways, it's not surprising that Amazon has pulled ahead of Google in the rankings. All the companies at the top of the list are stellar, but Amazon seems poised to achieve legendary status. 

Last year, I predicted that the defining characteristic of success in today's hyper-competitive super fast markets would be the ability to create and sustain a robust culture of genius. LinkedIn's survey validates my prediction, and offers genuine insight into ways companies thrive and grow in 21st Century markets.

Unquestionably, Jeff Bezos has created a true culture of genius at Amazon. Everything about the company, from its strategy to its office furniture, supports the culture. The culture, in turn, drives the company's incredible success and spectacular growth. It's a virtuous circle, with no end in sight.

LinkedIn's study focused on a range of variables to evaluate companies, including three basic parameters, according to LinkedIn Editor-in-Chief Daniel Roth:

  1. Job applications: At what rate are people viewing and applying to job postings featured on LinkedIn?
  2. Engagement: How many non-employees are viewing and asking to connect with a company's employees? How many professionals are viewing a company's career page What's the reach and engagement of a company's content? 
  3. Retention: Are employees sticking around for at least a year?

"Amazon's offline presence is growing, too, driven by the $13.7 billion purchase of Whole Foods and a move into cashier-less stores, called Amazon Go. Stubbornly frugal, Amazon still sits many employees at bare-bones desks made out of wooden doors - but the desks now can be powered up to standing-desk height. Amazon's inventors have won more than 2,300 patents since the start of 2017, covering everything from Kindle cases to predictive restaurant ordering," according to Roth's article

Here's more on the study: "LinkedIn compiled the list using data from interactions between its 546 million users and companies of more than 500 employees," writes Alisha Green of the San Francisco Business Times. "The ranking took into account the rate at which people view and apply to job postings for a company, how many people view a company's career page or start to follow it on LinkedIn, how many non-employees view and ask to connect with a company's employees, and whether employees stay at a company for at least a year."