As Alaska Air Group CIO, Charu brings to the role a proven track record of setting and executing technology vision and delivering results. Recognized for her business and technology acumen, Charu is helping Alaska navigate through change, disruption, and capture opportunity within the industry. She leads a highly engaged Organization of more than 400 information technology professionals fueled to create an Airline People Love by connecting people through technology.  She builds positive, and genuine relationships with her teams and stakeholders.  

In her previous roles at United Airlines, and working across industries at IBM and PWC as a thought partner and change leader, Charu has successfully delivered integrated, scalable technology solutions that enable fast-growth expansion, dramatic business efficiencies, and lasting improvements in market competitiveness, service delivery, and customer satisfaction. Charu has led major business transformation initiatives including multiple M&A efforts.

With a passion for attracting and developing STEM talent, Charu represents Alaska’s information technology interests by serving on the UW Foster School of Business MSIS Advisory Board, and Year Up’s Board of Directors.

Selected as Computerworld’s 2009 Premier 100 IT Leader, Charu holds a bachelor\’s degree in economics and an MBA in International Management at Lake Forest Graduate School of Management.

Charu Jain

Senior Vice President Merchandising & Innovation

Alaska Airlines