Gavin is a seasoned Senior Product Marketing Manager with over 15 years of integrated marketing experience. Gavin has worked in diverse industries including automotive, banking and finance, SaaS and technology. Before joining Apptio, Gavin spent 5 years working with start-ups scaling through Series A & B funding rounds while building and leading Product Marketing teams. Gavin\’s extensive experience and leadership has resulted in numerous successes, including delivering innovative strategies that generated significant revenue growth and improved market position for both start-ups and established companies. At Apptio, Gavin is responsible for driving go-to-market strategies and driving demand for ApptioOne\’s solution suite through actively engaging with technology and finance leaders globally.