As Director of Digital Strategy at Gagen MacDonald, Kristy advises clients on how to use technology to execute their corporate strategy, enhance their culture, their communications, and the employee experience. As a former software developer and IT Director who also has deep experience in applying behavioral science to improve organizations, she thrives at the intersection of people and technology.

 Prior to joining Gagen, Kristy was responsible for the people and strategy areas of the Amazon Web Services (AWS) cloud practice at a top technology consultancy, where she helped clients identify technology strategy and modernize their IT portfolios. She also has worked internally, most recently as the Director of IT/PMO for a manufacturing company where she led the implementation of a new ERP system, spearheaded the establishment of both the IT and enterprise-wide PMOs and oversaw the transformation of their intranet into a modern, interactive platform.  

 Kristy has spoken at multiple conferences on the subject of using technology in combination with behavioral science to improve people’s working lives. She was the Chair of the 2019 Organization Development Network (ODN) Conference in Las Vegas and served on the ODN Board of Trustees.

 She earned her MS in Organization Development from Pepperdine University, her BA in Journalism from Indiana University and is certified as both a Prosci Change Practitioner and an AWS Cloud Practitioner.

Kristy Lapidus

Director of Digital Strategy

Gagen MacDonald