Marc Knoop finds himself in the privileged position of guiding the Technology team at TRAFFIX, a prominent third-party logistics provider with a steadfast presence in the North American transportation sector since 1979. Throughout the past 3 years, a notable technological evolution has been unfolding at TRAFFIX, transitioning it into an exclusive realm of cloud-based operations. Alongside this transition, the organization has embarked on a journey to harness the capabilities of cutting-edge technologies, including automation, machine learning, and AI. With a career spanning over a quarter-century, Marc\’s diverse experience spans numerous verticals, encompassing both humble startups and vast multinational conglomerates.