Mark is a 27-year IT executive who currently serves the city of Greeley, Colorado as its CIO.  Greeley is a part of the rapidly growing region of northern Colorado that includes Greeley, Loveland, and Fort Collins.  His team serves over 1000 city employees and works with city departments to leverage emerging trends in Smart City technologies. (

Prior to joining the City, he worked on a SaaS startup called ProcessMetric, an electronic forms-based workflow and analytics platform. ProcessMetric streamlines inter- and intra-company transactions, especially in highly collaborative industries such as custom manufacturing and distribution.  (

Mark moved to Colorado in 2012 to lead the multi-national Software Engineering division of  VirtualSite Solutions (VSS), a joint venture between Caterpillar and Trimble Navigation. VSS\’ flagship product, VisionLink, is the industry leading IoT / big-data / business intelligence solution for the heavy construction industry. (

He joined VirtualSite solutions after a 17 year career as CIO at Eagan, MN based Skyline Exhibits, a leading manufacturer of portable, modular and custom trade show exhibits. (

Mark Hoekstra
Founder, CTO