Rob Mills is a highly respected technology executive with a career spanning more than 20 years. He is adept in strategic technology planning, e-commerce, and operations leadership in customer-oriented environments. Using his expertise in leveraging custom and package solutions – including SAP, ATG, and IBM WebCommerce – Rob has provided high-level direction, driving innovation and spearheading market-leading products and services to outpace competitors and establish new industry standards. Prior to Tractor Supply, Rob joined was the Chief Information Officer for Ulta Beauty. From 2005 to 2011, Rob was the Vice President, Chief Information Officer for the online business unit at Sears Holdings Corporation where he began as an Information Technology Customer Relationship Leader in 2001. Prior to 2001, he held roles at Allstate Insurance, Rockwell International Telecommunications Division, and Household Finance Corporation.