With seven (7) patents issued, 21 filed, and receiving “#4 in New York\’s Top 21 CDOs” award, ”Top 100 Innovators in Data & Analytics”, \”2020 list of Global Data Power Women\”, Sol focuses on creating a community amongst technologist and non-technologists to help businesses push past their capabilities, establish stronger positioning in the marketplace, and make a difference when using the latest advancements in Data, Analytics, and Digital domains.

Skilled at creating a vision and developing linkages between strategy and execution in the Digital & Data space, Sol’s specialty is building cohesiveness throughout an organization embarking on a transformation, or trying again after having false starts in the past. Energetic and a goal oriented thought leader, Sol firmly believes in un-complicating the complicated, and is skilled at coupling her technical acumen with story-telling abilities to articulate the business value when using emerging technologies in the digital, data, and analytics space.

She excels at building relationships within the organization and with customers, and uses the latest advancements in Product Development, Data Visualization & Design Thinking, Multi-Cloud Infrastructure (AWS, GCP, Azure, Snowflake, Salesforce, etc), Advanced Analytics, Artificial Intelligence, Machine Learning, Engineering, Software Development, and Data Governance to help organizations become innovative and modern, while leaning into technology as a competitive advantage.

**Sectors served: Media & Entertainment, Travel & Hospitality, FinTech, Healthcare, Pharma, CPG, Manufacturing, Supply Chain, and more.

Prior to joining Merck, Sol was the Chief Digital Officer for Sony Music, was the Chief Data & AI Officer for Royal Caribbean, AI, Data & Analytics Partner at Ernst & Young, Chief Information & Digital Officer for Soli, and involved with launching IBM\’s \”Watson\” into the market place, pioneering some of IBM’s latest advances in Enterprise Information Management. 

Sol Rashidi

Chief Analytics Officer

Estee Lauder Companies, Inc.