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Customer Innovations: Customer Experience: Beyond Better Sameness
We’re more than ten years into the “Experience Economy” and, over that time, there’s been an explosion of focus on creating and improving customer experiences. Even in the midst of our recently challenging economic environment, it’s hard to find a company that isn’t either actively involved in or planning some form of experience-related investments. Now, as the economy strengthens, we’re observing an increasing level of interest in getting closer to customers.