Elon Musk is a business pioneer and savvy inventor. He’s also a great showman, and he demonstrated his amazing ability to captivate and surprise an audience again last week. 

copyright: CNET

“Electric-vehicle pioneer Tesla is moving its headquarters to Austin, Texas, from Silicon Valley, saying that land prices in California limited its growth there,” writes Al Root of Barron’s. “The car maker hosted its annual meeting Thursday in Austin, at its new car-making facility. Shareholders soon learned it wants to do more in Austin than just make cars.”

From my perspective, Musk is a wonderful role model for innovative and courageous technology executives across all sectors of industry. He isn’t merely brash – he is fully committed to reimagining, reinventing, nurturing and growing a family of related companies that are already disrupting traditional markets and forcing the world to pay attention. He leads with a rare combination of passion and intelligence, and he’s thrilling to watch.

Despite his flair for showmanship, he is a visionary entrepreneur, with a keen understanding of how competition works in the real world. I don’t expect him to get caught off guard very often.

“Musk plans to compete by being better at manufacturing and at software needed for more advanced driving features. What’s more, Tesla is open to licensing its autonomous driving technology to other car makers. Musk doesn’t believe Tesla should be the only one with autonomous-driving features,” Root observes in his column.

My hunch is that Musk will leverage the lessons the technology developed at Tesla and SpaceX to launch more companies and disrupt more markets. I think we’re still in the opening acts of the show, and that Elon Musk will continue to surprise and amaze us.

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