Leading Courageously: Branson Rides to Edge of Space and Returns Safely, Opening a New Era of High-Altitude Tourism and Travel Opportunities

Join Us Now

I often write about the need for technology executives to lead courageously. Sir Richard Branson, founder of theย Virgin Group, raised the leadership bar for all of us on Sunday by rocketing to the edge of space in a spaceplane built by one of his companies.

โ€œThe suborbital trip gave the British billionaire, his three crewmates and two pilots a glimpse of the Earth from more than 50 miles up and a few minutes of weightlessness before the vehicle they were traveling in, SpaceShipTwo Unity, glided back to Earth and a landing on the runway at Virgin Galacticโ€™s facility here in the New Mexico desert,โ€ writes Christian Davenport of the Washington Post. โ€œIt was SpaceShipTwoโ€™s fourth trip to the edge of space since 2018, and Virgin Galactic, the company Branson founded in 2004, says it will soon start flying paying customers regularly on similar jaunts, opening a new era in human space exploration.โ€

Make no mistake: Bransonโ€™s flight wasnโ€™t a stunt. An earlier version of the spaceplane broke up, killing one pilot and injuring another. Flying into space is inherently risky, and Branson was placing his life on the line to open what he hopes will be a lucrative market for high-altitude tourism.

โ€œMr. Bransonโ€™s flight reinforces the hopes of space enthusiasts that routine travel to the final frontier may soon be available to private citizens, not just the professional astronauts of NASA and other space agencies. Another billionaire with his own rocket company โ€” Jeff Bezos, the founder of Amazon โ€” has plans to make a similar jaunt to the edge of space in nine days,โ€ writes Kenneth Chang of the New York Times. โ€œIn each case, billionaire entrepreneurs are risking injury or death to fulfill their childhood aspirations โ€” and advance the goal of making human spaceflight unexceptional.โ€

From my perspective, Bransonโ€™s ride into the upper atmosphere is a textbook example of courageous leadership at a time when the world needs leaders who are willing to put skin in the game and take the big risks. The first generation of astronauts had what author Tom Wolfe called โ€œthe right stuff.โ€ I applaud Bransonโ€™s courage and his success. Heโ€™s a visionary leader and a role model for all of us.

At HMG Strategy, our goal is preparing you for the unlimited future. Everything we do here supports our fundamental mission of helping you accelerate your career ascent. Our truly unique and powerful platform enables you to acquire knowledge from the top-tier thought leaders and practitioners, to meet and mingle with your peers, and to hear the latest news about the newest technologies from trusted sources.

HMG Strategy is the worldโ€™s largest independent global platform for technology leaders, with a growing network of over 400,000 technology executives. Our global, social and digital platform has expanded significantly, and we welcome you to visit the HMG Strategy Resource Center to learn directly from the most innovative leaders of our time.  As we continue to grow, we have launched unique executive services that include HMG Ventures, HMG CIO and CISO Executive Leadership Alliance (CELA), Executive Decision Support (EDS) CELA, and HMG Adventures.

Join Us
Register to join our Executive Leadership Network & Newsletter.








Powered by
Verified by MonsterInsights